Tony Softli, Owner/Managing Member, Softli Sports Consulting LLC & Cattleya Media LLC; NFL Analyst, I‑HeartMedia/Sports Radio 950 KJR, “NFL Draft Process is a True Projection”
Softli Sports Consulting LLC serves Student-Athletes and Parents in the Recruiting Process, Collegiate Football Players in Human Performance Mentoring, offers Leadership Consulting, Life Skills, NFL Combine Prep, and guides retired NFL Players in life after professional sports, in continued academic and career development. Other clients include Professional Sports Organizations, Sports Equipment Manufacture, Football Analytical Corporations, NFLPA, and NFLPI.
Softli previously worked in St. Louis, MO, for 101 ESPN flagship station for Rams Radio Network, where he served as the sideline reporter covering St. Louis Rams 2011-2014. Softli was the Vice President, Player Personnel for the Rams (4 years), managing both the College and Pro scouting departments and was responsible for evaluating all information that resulted in player investigation and talent ranking for the Rams draft process of college players and Free Agency. He joined the Rams in 2006 after serving the Carolina Panthers for 11 years, top talent evaluator from 2000. A former football player and coach at the University of Washington, Softli worked in scouting for the Panthers from the origination of the franchise in 1995. He was the Director of College Scouting before joining the Rams, and held that post for 6 years.
Softli joined the Panthers as a regional scout in 1995 after four years at the University of Washington, where he was an undergraduate and graduate assistant coach. The Huskies won the National Championship in 1991, Pac 10 titles in 1991 and 1992, and made consecutive appearances in the Rose Bowl in 1992 and 1993. Softli worked in minor league football, serving as head coach and general manager of Britain’s Blackpool Falcons in 1990 and head coach and director of player personnel for the Seattle Cavaliers from 1988‑89. A linebacker at Washington, Softli was a member of the Huskies team that won the 1979 Sun Bowl. He played six seasons in minor league football with the Seattle Cavaliers from 1980-82, Bellevue Express in 1983, and Eastside Express from 1984‑86.
Softli earned his bachelor’s degree from the University of Washington.
Softli was selected to represent Carolina Panthers at the inaugural Stanford Executive Education NFL Programs for Managers in 2003 started by Coach Bill Walsh and the National Football League. He also served on the NFL College Advisory Committee (CAC) and the National Football Scouting (NFS) Executive Committee.